Register guard subscriber services11/21/2022 ![]() There’s a debate in marketing circles about requiring the first name on an email form, or just asking for the email address. Make it as easy as possible to enter an email address You’ll never know until you start experimenting. The crazy idea you never thought would convert emails subscribers might be the best opt-in you’ve ever run. I recommend testing a few different offers and seeing which ones perform best. So understand what it is your target customer really wants, and give it to him or her. Today, we guard our email address carefully. Instead, focus on what you’re offering prospects in exchange for their email address. But if you don’t have an offer that converts, you’re being penny-wise and pound foolish. Sure, you can tweak button colors and improve small factors on your conversion rate. We’ll start off with the biggest and most important element to increase your subscribers-make the offer more appealing. So, how do you do that? It’s easier said than done, but the following tips will help you build a high-quality email list in record time. īut with smart planning and an effective strategy, you can grow your list and keep engagement rates even higher. Instead, you want to build relationships and create an email list full of subscribers eager to listen to you and buy your products.Īccording to 2018 research, the average email open rate across all industries is 32%. When it comes time to buy, those people disappear and you’re left with a list that’s nearly worthless, even if you’ve built a five-digit email list. Just collecting hundreds or thousands of uninterested people who are just after free downloads won’t help. The answer is that it depends on the type of list you have. You’ve probably heard the expression “the money’s in the list,” meaning your email list is one of the most valuable assets for your business. ![]()
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